The Role of Public Relations in Enhancing Corporate Social Responsibility of Mobile Telecommunication Network in Ghana

Abdul Fatawu Mohammed

Abstract


Public relations is an integral part of organizational structure. Essentially, the research explores the contributions of public relations to the success of corporate social responsibility programs of Mobile Telecommunication Network. Population for the study involved management executives of the company, 5 executives participated, there were purposively sampled. The study used exploratory design through qualitative paradigm. Interview guide was used as an instrument to collect the data and analyzed it thematically. The study showed, corporate social responsibility activities create positive public image and reputation in the minds of stakeholders and brand awareness. It was also revealed that the Public Relations Department of the company is a priority to its corporate social responsibility programs, thus conducting research regarding projects and maintaining a two-way communication between the foundation and its various publics, hence reshaping the practice of public relations. It is concluded that public relations has contributed immensely to the success of corporate social responsibility programs of the company. I recommend that the organization should extend its projects to deprived communities and endeavor to employ more public relations professionals.  


Keywords


Public Relations, Corporate Social Responsibility, Mobile Telecommunication Network

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