Consumer Perception about Selection of Restaurant in NCR (India)

Surender Kumar, Ajay Bansal, Jagdish Bhagwat


In this study we have investigated preferences of customers for selection of restaurant through different dimensions of service quality. The study also inspects the impact of the service dimensions on selection of restaurant. Important dimensions that are likely to influence customers’ restaurant service evaluations are identified using factor analysis. Four distinct dimensions were identified based on the analyses conducted of information collected from the customers. Multiple regression analyses conducted to examine the relative importance of the selected service dimensions. The findings in this work may be helpful to the owners of restaurants in national capital region (NCR) in India to address the gaps and improve satisfaction level of their customers.

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