Performance Management & Balanced Scorecard-Creating a Strategic Tool

Ritu Dixit


“The problem is that not everything that counts can be counted, and not everything that can be counted counts.”

The backbone of any organization is in its communication. Too much or too less communication is always harmful for the smooth functioning of the organization. This is a common fact, still it is something which is the least thought about or worked on fact…. In most organizations, communication, strategic goals and objectives are poor-so it is hard for people in organization to know what to do and it is therefore hard for senior managers to check that the right things are done (by the way what are the ‘right’ things?).

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