A Strategic Approach towards Sustainability [The Case of Restaurant Industry]

Usha Kiran Rai, Ranjana Pandey


Restaurants have a cumulative impact on the environment, economy, and society. Sustainable development is the means by which an organization progresses towards achieving an identified set of Sustainability goals and harnesses competitive advantage. The purpose of this study is to explore the strategic approach that will help the restaurant industry in developing a clear concept about sustainability and a paradigm shift towards a sustainable society; it is a conceptual paper, exploring into the possible strategic model practices in restaurant industry that will help restaurant industry as well as society to move towards sustainability. Design of the study is exploratory, and source of data is available secondary data.

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