Journal of Advanced Research in Operational and Marketing Management

Keywords Advertisements, Impact, society Attacks, E-marketing, Security Brand trust, Brand loyalty, Perceive value, CFA, SEM. Fraud, Government, Make In India, Stock Exchange, Stock Market Indian pharmaceutical Industry, MarketShare, Growth, Efficiency, Data envelopment analysis Marketing mix, 4p’s, 7p’s, Retail industry, Service marketing Pharmaceutical industry, Promotional tools, Physician demographics Retail sales, Regression analysis, Correlation, influence, residuals Retailers, Orders, Pharmaceutical industry, Promotional tools. Self-efficacy, Psychological capital, Operational sustainability, Self-esteem Six sigma, Critical Success Factors (CSFs), Soft core CSFs. Supply chain, Complex fragrances, Perfume market, Consumer buying. Telecom industry, Customer trust, Customer satisfaction, Affective commitment, Customer loyalty. Three big personality factors, consumer emotional intelligence, impulsive buying behaviour
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