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Issue Title
 
Vol 1, No 1&2 (2015): Journal of Advanced Research in Operational & Marketing Management A Study of Perfumes Buying Behavior of Consumers in India Abstract   PDF
Surabhi Singh
 
Vol 2, No 1 (2016): Journal of Advanced Research in Operational and Marketing Management An Assessment of the Relationship among Brand Trust, Perceived Value and Brand Loyalty of Fast Moving Consumer Goods Abstract   PDF
Nischay K Upamannyu, S S Bhakar, Pooja Bhakuni
 
Vol 3, No 3&4 (2017): JOURNAL OF ADVANCED RESEARCH IN OPERATIONAL AND MARKETING MANAGEMENT Analysis of the factors influencing the sales of retail outlets in suburban by taking the customer purchase patterns and their perception Abstract   PDF
Jakkireddy Suresh Reddy, K A Ramana
 
Vol 2, No 2 (2016): JOURNAL OF ADVANCED RESEARCH IN OPERATIONAL AND MARKETING MANAGEMENT Aspects of Advertising - A Cross-Cultural Study Abstract   PDF
Swati Mishra, Trilok Kumar Jain
 
Vol 1, No 1&2 (2015): Journal of Advanced Research in Operational & Marketing Management Brand Positioning-As a Growth and Sales Catalyst Abstract   PDF
Madhvi Singh, Trilok Kumar Jain
 
Vol 2, No 2 (2016): JOURNAL OF ADVANCED RESEARCH IN OPERATIONAL AND MARKETING MANAGEMENT Corporate Branding through People Brands Abstract   PDF
Trilok Kumar Jain, Himanshu Mahobia
 
Vol 1, No 1&2 (2015): Journal of Advanced Research in Operational & Marketing Management Employees’ Perception towards Softcore CSFS of Six Sigma [An Empirical Analysis in Foreign Banks] Abstract   PDF
Renu Pareek
 
Vol 4, No 1&2 (2018): JOURNAL OF ADVANCED RESEARCH IN OPERATIONAL AND MARKETING MANAGEMENT Financial Performance of Pharmaceutical Industry in India Abstract   PDF
Surender Kumar, Abhijit Nair, Ritika Gugnani
 
Vol 2, No 1 (2016): Journal of Advanced Research in Operational and Marketing Management Impact of Customer Trust and Customer Satisfaction on Customer Loyalty: Moderating Role of Affective Commitment Abstract   PDF
Hassan Nadeem, salman sarwar, Arshad Mumtaz, Aleena Ghuri
 
Vol 2, No 2 (2016): JOURNAL OF ADVANCED RESEARCH IN OPERATIONAL AND MARKETING MANAGEMENT Impact of Openness, Agreeableness and Extraversion on Impulsive Buying: Moderating Role of Consumer Emotional Intelligence Abstract   PDF
Hassan Nadeem, Salman Sarwar, Muhammad Akmal, Nickson Bashir Alam
 
Vol 4, No 1&2 (2018): JOURNAL OF ADVANCED RESEARCH IN OPERATIONAL AND MARKETING MANAGEMENT Influence of Promotional Tools and Physicians’ Demographics A Study in Indian Pharmaceutical Industry Abstract   PDF
Vinita Srivastava
 
Vol 1, No 1&2 (2015): Journal of Advanced Research in Operational & Marketing Management Influence of Promotional Tools on Pharmaceutical Retailers’ Decision to Place Orders Abstract   PDF
Vinita Srivastava
 
Vol 4, No 3 (2018): JOURNAL OF ADVANCED RESEARCH IN OPERATIONAL AND MARKETING MANAGEMENT Self-Efficacy and Operational Sustainability of Oil Companies in Port Harcourt Abstract   PDF
Ukpong Uwem Johnson, Uchechukwu Odum, Tamunotiem Sibo Moses
 
Vol 3, No 1&2 (2017): JOURNAL OF ADVANCED RESEARCH IN OPERATIONAL AND MARKETING MANAGEMENT Service Marketing Mix: A Critical Review Abstract   PDF
Ritu Saxena, Rajesh Sharma
 
Vol 3, No 1&2 (2017): JOURNAL OF ADVANCED RESEARCH IN OPERATIONAL AND MARKETING MANAGEMENT Steps towards More Secure E-Marketing Abstract   PDF
Paramveer Singh Bhatia, Jaspreet Singh, Manpreet Singh
 
Vol 4, No 3 (2018): JOURNAL OF ADVANCED RESEARCH IN OPERATIONAL AND MARKETING MANAGEMENT STOCK MARKET: An Emerging Market Abstract   PDF
Kartik Jain
 
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