Analysis of the factors influencing the sales of retail outlets in suburban by taking the customer purchase patterns and their perception

Jakkireddy Suresh Reddy, K A Ramana

Abstract


The purpose of the study was to analyze the factors influencing the sales of the retail outlets in the suburban area. It was designed mainly to find the relation between the retail sales and few of the factors like retail location etc, which were not, studied earlier mostly. Consumer purchase patterns were taken into consideration and the study was carried for about a month by taking different samples of various family units randomly. It was found that the factors like retail location, air-condition facility in the retail outlet, behavior of the sales staff in retail outlet, arrangement of the products in the shelf etc were influencing the sales of the retail outlets. There is a good fit between all theses factors as a whole and the product sales of retail outlets. 


Keywords


Retail sales, Regression analysis, Correlation, influence, residuals

Full Text:

PDF

References


Ankita Batra, www.ijird.com, Vol 3,Issue 8,” Factors Influencing Consumer Purchase Decisions at Organized Retail Stores in New Delhi”.

Dr.S.Franklin John, Mr.J. Anand Christopher,” A Study on Factors Affecting Sales of Branded Product in Retail Sector”. International Journal of Scientific and Research Publications, Volume 2, Issue 9, September 2012 1,ISSN 2250-3153

V. Kumar and D. Shah, “Building and sustaining profitable customer loyalty for the 21st century,” Journal of Retailing, vol. 80, no. 4, pp.317-329, 2004.

Wornchanok Chaiyasoonthorn and Watanyoo Suksangiam, “Factors Influencing Store Patronage: A Study of Modern Retailers in Bangkok Thailand”. International Journal of Trade, Economics and Finance, Vol. 2, No. 6, December 2011

P. T. L. Popkowski Leszczyc, A. Sinha, and A. Sahgal, “The effect of multi-purpose shopping on pricing and location strategy for grocery stores,” Journal of Retailing, vol. 80, no. 2, pp. 85-99, 2004.

Recker, W. W., & Kostyniuk, L. P. (1978). Factors influencing destination choice for the urban grocery shopping trip. Transportation, 7(1), 19-33.

Dudlicek,james (2009) pushing the line, dairy foods,vol110,issue4,p70-71,2p,1 color photograph.


Refbacks

  • There are currently no refbacks.