Steps towards More Secure E-Marketing

Paramveer Singh Bhatia, Jaspreet Singh, Manpreet Singh

Abstract


E-marketing is among the biggest spreading online business in Asian nation. People prefer to shop online. There is variety of E-marketing sites like Amazon, Flipkart and Snapdeal; they are pioneer in this field. These
sites even have their IOS and Android applications. But because of some technical problems and bugs in these apps, Hackers take the advantage of it and use it as a wrong weapon against us. While submitting
online payment through debit card, credit card or by net banking. Hackers do eve dropping for stealing Identity of on-line banking or pin of cards. Thus by this mean they steal cash, as well as will order various range of product from customer’s account that one don’t wish to shop for. Hackers principally use DOS
attacks (for creating server down), internet spoofing, E-mail spamming, cyber squatting etc. This type of attacks will be restricted by using 2-factor verification, virtual keyboard, Cryptography techniques, Fingerprint identification, and Cyber security practices.


Keywords


Attacks, E-marketing, Security

Full Text:

PDF

Refbacks

  • There are currently no refbacks.