Corporate Branding through People Brands

Trilok Kumar Jain, Himanshu Mahobia

Abstract


Whenever there is a thought in mind of the world's leading brands, there is a thought of Pepsi, Coke, Nokia, Samsung etc. The question arises how these brands became brands in today's world. Is it only the advertising capabilities of these companies which has made them become brands or are the events conducted by these companies are a result of their being branded? For understanding that we need to know that what is a brand and how a brand is formed

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