Aspects of Advertising - A Cross-Cultural Study

Swati Mishra, Trilok Kumar Jain


This  research  paper  tries  to  analyze  and  compare  different  Indian  &  U.S.  based  advertisements  which  have  created  an  impact  on  the  society  or  else  have  tried  to  enlighten  the  society  for  its  betterment.  It  judges  the  advertisements  on  different  parameters  and  their  elements,  so  as  to  recognize  the  aspects  and  constraints   of  the  society   and  the  cultural  differences  existing  between  U.S.A.  and  India  which  make  various  advertisements  with  social  appeals  successful  or  unsuccessful.


Advertisements, Impact, society

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