Impact of Openness, Agreeableness and Extraversion on Impulsive Buying: Moderating Role of Consumer Emotional Intelligence

Hassan Nadeem, Salman Sarwar, Muhammad Akmal, Nickson Bashir Alam


Impact of three big personality factors on Impulsive buying: Moderating Role of Consumer Emotional Intelligence Data was collected through field survey 150 questionnaires completed through randomly selected customer. Descriptive statistics, exploratory factor analysis, and multiple regressions were used to test the direct impact of Openness, Agreeableness and Extraversio non impulsive buying and moderating role of consumer emotion intelligence. The finding suggests that, Openness, Agreeableness and Extraversion and moderating variable is consumer emotion intelligence have a significant and positive effect on impulsive buying. The results show Openness, Agreeableness and Extraversion and consumer emotional intelligence are significant associated with impulsive buying.


Three big personality factors, consumer emotional intelligence, impulsive buying behaviour

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