Brand Positioning-As a Growth and Sales Catalyst

Madhvi Singh, Trilok Kumar Jain

Abstract


In today’s competitive world, the most efficient market strategy your company can choose is creating a company brand. A brand makes a product or service distinctive or unique. Your carefully built brand creates a visual, emotional, and cultural connection between consumers and your business, the product, or service.


Full Text:

PDF

References


Ewing Marion Kauffman Foundation. 2007.

Williams J. The basics of branding. Entrepreneur May 2005.

Williams J. Branding trends: delivery channels take the lead. Entrepreneur Nov 2006.

Dishman L. 10 ways to build your personal brand. Entrepreneur Apr 2010.

Joyner A. Inc.: How to build your personal brand. May 2010. Available from: http:// www.inc.com/guides/2010/05/build-your-per sonal-brand.html.

Roach E. Startup nation: How branding can impact your bottom line.

Vincent L. iMedia connection: 7 misguided brand strategies. Jul 2009. Available from: http://www.imediaconnection.com/content/2 3921.asp#multiview.

Fast company: You’re 15 minutes that comes standard? Can you extend your time in the spotlight.

Gossage B. Inc.: An extreme brand makeover. Dec 2009. Available from: http://www. inc.com/magazine/20091201/an-extreme-bra nd-makeover.html.

Brand lift, brand sights, holiday shopping, research.

iMedia Google+ brand pages cover story. Available from: http://blackfin360.com/2011/ 11/17/imedia-google-brand-pages-cover-story/.

http://benmartin.pro/tag/selling/#sthash.ytZwBIMW.dpuf.


Refbacks

  • There are currently no refbacks.

Comments on this article

View all comments