An Empirical Case Study of DEMATEL Method Focus on Indonesian Coffee Consumption

Tien-Chin Wang, Muhammad Ghalih, Nomin Galbadrakh


The single-mindedness of this study is to find the key factors prompting Indonesian coffee consumption and explore the causal relationships between perspectives (P) and criteria (C). This case study used DecisionMaking Trial and Evaluation Laboratory (DEMATEL) method used for making decision and analysis to forecast future scenarios. The results found that the DEMATEL include six main perspectives and eighteen criteria were extracted and then validated by fifteen experts. Therefore, the most critical evaluation perspective with the most exceptional value 11.4074, although Availability (P4) was the least essential perspective with the smallest value 7.0138. Regarding value, the prioritization of the importance of four evaluation perspective numbred from perspectives P1 to perspectives P4. Finally, the proposed methods not only improve the DEMATEL methodology but also provide a valuable reference to do the best planning for Indonesian coffee segment. 


Coffee, Consumption, DEMATEL, Indonesia

Full Text:



HH Wu an, SY Chang. “A case study of using DEMATEL method to identify critical factors in green supply chain management.” Appl. Math. Comput 2015; 256 (3): 394–403.

ZC Lin, GE Hong, PF Cheng. “A study of patent analysis of LED bicycle light by using modified DEMATEL and life span.” Adv. Eng. Informatics 2017; 34: 136–151.

T Ghaemi Rad, A Sadeghi-Niaraki, A Abbasi et al. “A methodological framework for assessment of ubiquitous cities using ANP and DEMATEL methods,” Sustain. Cities Soc 2018; 37: 608–618.

Y Li, K Mathiyazhagan. “Application of DEMATEL approach to identify the influential indicators towards sustainable supply chain adoption in the auto components manufacturing sector.” J. Clean. Prod 2016; 172: 2931–2941.

U Asan, C Kadaifci, E Bozdag et al. “A New Approach to DEMATEL Based on Interval-Valued Hesitant Fuzzy Sets.” Appl. Soft Comput 2018; 66: 34–49.

A Kumar, G Dixit. “An analysis of barriers affecting the implementation of e-waste management practices in India: A novel ISM-DEMATEL approach.” Sustain. Prod. Consum 2018; 14: 36–52.

X Xia, K Govindan, Q Zhu. “Analyzing internal barriers for automotive parts remanufacturers in China using grey-DEMATEL approach.” J. Clean. Prod 2015; 87: 811-825.

S Gandhi, SK Mangla, P Kumar et al. Evaluating factors in implementation of successful green supply

chain management using DEMATEL: A case study. International Strategic Management Review 2015; 3(2): 1–2.

M. A. Quader, S. Ahmed, R.A. Raja Ghazilla, S. Ahmed, and M. Dahari, “Evaluation of criteria for CO2 capture and storage in the iron and steel industry using the 2-tuple DEMATEL technique,” J. Clean. Prod 2015; 120: 207–220.

S Tadić, S Zečević, M. Krstić. “A novel hybrid MCDM model based on fuzzy DEMATEL, fuzzy ANP and fuzzy VIKOR for city logistics concept selection.” Expert Syst. Appl 2014; 41(18): 8112–8128.

G George-Ufot, Y Qu, IJ Orji. “Sustainable lifestyle factors influencing industries’ electric consumption patterns using Fuzzy logic and DEMATEL: The Nigerian perspective.” J. Clean. Prod 2017; 162: 624–634.

YC Shen, GTR Lin, GH Tzeng. “Combined DEMATEL techniques with novel MCDM for the organic light emitting diode technology selection.” Expert Syst. Appl 2011; 38(3): 1468–1481.

X Zhou, Y Shi, X Deng et al.“D-DEMATEL: A new method to identify critical success factors in emergency management.” Saf. Sci 2017; 91: 93–104.

R Rajesh, V Ravi. “Modeling enablers of supply chain risk mitigation in electronic supply chains: A GreyDEMATEL approach.” Comput. Ind. Eng 2015; 87: 126139.

W Song, J Cao. “A rough DEMATEL-based approach for evaluating interaction between requirements of product-service system.” Comput. Ind. Eng 2017; 110: 353–363.

S Baruah, S Raj, M Shabbiruddin et al. “Analysis of influencing factors for costs on substation siting based on DEMATEL method.” Procedia Eng 2012; 38: 2564– 2571.

S Sarkar, DK Pratihar, B Sarkar. “An integrated fuzzy multiple criteria supplier selection approach and its application in a welding company.” J. Manuf. Syst 2018; 46: 163–178.

Information on acessed on 20 April 2018. 19. Information on acessed on 12 Febuary 2018. 20. Information on https://www.indonesia-investments. com/ acessed on 22 April 2018.

Information on acessed on 26 April 2018.

Information on acessed on 26 April 2018.


  • There are currently no refbacks.