Emerging Role of Business Organization for Rural Society in India [The Case of Tata Group and Co-Operatives]

C.K. Singh, Rani kant Pathak, Nimeesha Pathak

Abstract


Business is the cornerstone of prosperity in society: companies create the resources that permit social development and welfare. This report describes the role of business in rural society of India. It shows how companies, through their commercial operations, actively contribute to progress in society. Corporate Social Responsibility is a less broad concept than civic involvement. Even though there is no set, internationally accepted definition, this is often described as a voluntary responsibility that transcends the demands of national legislation and encompasses human rights and environmental and social issues. Another definition of CSR uses sustainable development as a starting point. CSR means that businesses meet the demands of national legislation and, where this is inadequate, look in addition to a collection of established, fundamental freedoms and rights that are globally recognized.

The basic objective of business is to develop, produce and supply goods and services to customers. This has to be done in such a way as to allow companies to make a profit, which in turn demands far more than just skills in companies’ own fields and processes. The role of business in the development of society can be described in many ways. For a company to progress and develop, it must nurture relations with its stakeholders, of which there may be many. Some have a strong influence and are of fundamental importance to the survival of the company: these include employees, customers and suppliers. The media, authorities, trade unions and local residents are other stakeholders with a wide ranging influence.

This report aims to stimulate an attitude among businesses that is thoughtful, ambitious and farsighted as far as norms and values are concerned so two major groups Tata and co-operatives has been considered in study. Role of businesses in society and the importance of acting in harmony with social norms. This report does not, however, include any recommendations to member companies that they should handle these issues in any particular way. Each company must develop its own way of working so that economic prosperity leads to social prosperity in India.


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