Going Beyond Corporate Social Responsibility for Society Building

Sorab` Sadri, Jayashree S. Sadri, Sharukh N Tara

Abstract


Human Resources is no longer a function merely concerned either with maintaining canteens, latrines and crèches or a group of officers ensuring the compliance  with a set a regulations as required by a set of regulators. Today HR is a force to be reckoned with in any organization. HR Managers are an integral part of the corporate decision making and decision executing processes at the strategic level. Their ambit of concern has gone beyond the walls of the company, well past the well- being of the stakeholders and into the future developmental growth of the civil society as such. It is in this environment that business ethics and corporate governance combine to produce conditions for attaining organizational excellence. One of the manifestations of excellence is undoubtedly Corporate Social Responsibility. However, CSR itself has undergone a metamorphosis and from corporate charity it has moved to corporate philanthropy and thence to CSR coming to a stop with the Triple Bottom Line. In this article, the two authors argue that the concerns of HR extend beyond CSR and we need to get rid of the self- centerd, close minded and blinkered attitude to people management. We need to adapt to the changing scenario and move fast if we are to even remain in the market. The charter given to the HR Manager is ipso facto extended and enhanced. The point we need to seriously cogitate upon and debate is: are we up to the task? And, if we are, how are we going to go about doing it?


Full Text:

PDF

References


References

Baron D. Private politics, corporate social responsibility and integrated strategy, Journal of Economics and Management Strategy, Spring 2001; 10(1): 7-45.

Boatright JR. Ethics and the Conduct of Business, Third Edition, Prentice Hall, Upper, Saddle River, N.J.

Bowen HR. Social Responsibilities of the Businessman, Harper and Row, New York, 1953.

Baranco MC, Rodrigues LL, Positioning the stakeholder theory within the context of Corporate Social Responsibility, Electronic Journal of Business Ethics and Organisation Studies 2007; 12(1): 5-15.

Carroll AB. The Pyramid of Corporate Social Responsibility: Towards the Moral Management of Organizational Stakeholders, Business Horizons 1991; 34(4): 39-48.

Carroll AB. Corporate Social Responsibility. Evolution of Definitional Construct’, Business and Society 1999; 38(3): 268-295.

Dawkins J, Lewis S. CSR in Stakeholder Expectations: And Their Implication for Company Strategy, Journal of Business Ethics 2003; 44:185-193.

Donaldson T, Preston LE. The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications, The Academy of Management Review 1995; 20(1): 65-91.

Elkington J Cannibals with Forks. The Triple Bottom Line of 21st Century Business, Oxford: Capstone, 1999.

Garriga E, Melé D. Corporate Social Responsibility Theories: Mapping the Territory, Journal of Business Ethics 2004; 53: 51-71.

Graafland JJ. Collusion, Reputation Damage and Interest in Code of Conduct: The Case of a Dutch Construction Company, Business Ethics: A European Review 2004; 2-3(13): 127-142.

Graafland JJ, Ven van de B. Strategic and Moral Motivation for Corporate Social Responsibility, Journal of Corporate Governance 22, Summer, 2006.

Harrison JS, Freeman RE. Stakeholders, Social Responsibility and Performance: Empirical Evidence and Theoretical Perspectives, Academy of Management Journal 1999; 42(5): 479-485.

Heredia R. The Amul India Story, Tata McGraw Hill, New Delhi, 1997.

Jayashree S, Sadri S, Dastoor DS. The Theory and Practice of Managerial Ethics, Jaico Publishing Co, Delhi, 2008.

Jayashree S, Sadri S, Nayak N. A Strategic Approach to Human Resources Management, Jaico Publishing Co., Delhi, 2009.

Jayashree S, Malekar S. Corporate Social Responsibility; a synthesis of micro and macro level interventions, IMED Journal of Management and Social Research January 2010; 3(1): 7-24.

Jayashree S, Sadri S. The Triple Bottom Line, Expert Paper presented at the National Seminar on CSR at Maharaja Sayajirao University Vadodra, 2011 February 24-25.

Jones TM, Wicks AC. Convergent Stakeholder Theory, Academy of Management Review 1999; 24(2): 206-221.

Jones TM. Corporate Social Responsibility Revisited, Redefined, California Management Review 1980; 20(2).

Karanjia BK. Godrej: A 100 years (1897-1997) in two volumes, Viking Penguin Books, New Delhi, 1997.

Lala RM. Beyond the Last Blue Mountain, Viking Penguin Books, New Delhi, 1992.

McWilliams A, Siegel D. Corporate social responsibility: a theory of the firm Perspective, Academy of Management Review 2001; 26(1): 117-127.

Mohanty RP. Shifting Paradigms in Corporate Social Responsibility, IMED Journal of Management and Social Research, January 2010; 3(1).

Porter ME, Kramer MR. The Competitive Advantage of Corporate Philanthropy, Harvard Business Review, 2002; 80(12): 1-15.

Quester P, Thompson B. Advertising and Promotion Leverage on Arts Sponsorship Effectiveness, Journal of Advertising Research, 2001; 41(1): 33-47.

Robertson DC, Nicholson N. Expressions of Corporate Social Responsibilities in U.K. firms, Journal of Business Ethics 1996; 15: 1095-1106.

Russo MV, Fouts PA. A Resource Based Perspective on Corporate Environmental Performance and Profitability, Academy of Management Journal 1997; 40(3): 534-559.

Sadri S, Jayashree S, Ajgaonkar M. Geometry of HR, Himalaya Publishing House, Mumbai, 2002.

Sadri S. Corporate Social Responsibility: building local infrastructure, IMED Journal of Management and Social Research January 2010; 3(1).

Sadri S, Jayashree SBusiness Ethics and Corporate Governance: towards organisational excellence, Current Publications, Agra, 2011.

Sadri S, Jayashree S, Sharma AK. Sustainable Business excellence through Ethics and Governance, (forthcoming). Singer AW. (2000), 'Can a Company Be Too ethical?' in Business Ethics 00/01, Richardson JE. (Ed.), Dushkin/McGraw-Hill, Guilford CT, 2012.

Singhal R. CSR as Business Strategy, Economic Times, 2007, May 15, Mumbai.

Smith A The Theory of Moral Sentiments, New York, Kell, 1966.

Smith A. An Inquiry into the Nature and Causes of the Wealth of Nations, London, Everyman, 1971.

Waddock SA, Graves SB. The Corporate Social Performance – Financial Performance Link’, Strategic Management Journal 1997; 18(4): 303- 319.

Windsor D. The future of Corporate Social Responsibility, The International Journal of Organizational Analysis 2001; 9(3): 225-256.

Windsor D. Corporate Social Responsibility: Three Key Approaches, Journal of Management Studies January 2006; 43(1): 93-114.

Wood DJ. Corporate Social Performance Revisited’, Academy of Management Review 1991; 16(4): 691-718.


Refbacks

  • There are currently no refbacks.